SEO-friendly content is a must-have for any business that wants to be visible online. Whether you're aiming for global reach or focusing on a local market like Troy, Ohio, well-optimized content is the key to better visibility, more traffic, and business growth. In this guide, we’ll break down how to create SEO-friendly blog posts—from keyword research to writing tips, on-page SEO techniques, and local SEO strategies that will give you an edge in your market.
Before you write a single word, you need solid keyword research. Keywords are the terms or phrases your potential customers type into Google (or other search engines) when searching for something. Keywords help search engines understand what your content is about, making it easier for potential customers to find you.
Global Keywords: Use tools like Google Keyword Planner or SEMrush to find high-traffic global keywords that resonate with a broad audience.
Local Keywords: For local SEO, use more specific, geo-targeted phrases to capture local traffic.
Example: “SEO services Troy Ohio,” “local SEO for small businesses in Troy.”
Pro Tip: Don’t just focus on popular terms—look for long-tail keywords. These are longer, more specific phrases with less competition and search volume, but higher intent, helping you capture more relevant traffic.
Video Suggestion: Check out Keyword Research Tutorial for a deeper dive into finding the right keywords.
Once you’ve done your keyword research, it’s time to write. SEO-friendly content doesn’t just check the boxes for search engines; it also delivers value to your readers.
A well-structured post makes it easier for readers to follow and for search engines to index. Use headings (H1, H2, H3) to break up your content and guide your audience. Search engines use these headings to understand your content’s structure, so make sure to include your target keywords naturally.
Example:
Yes, keywords are important, but your content should be written with your audience in mind. Avoid keyword stuffing—it feels unnatural to readers and can hurt your rankings. Instead, use semantic keywords (related phrases) to keep things flowing naturally while still being SEO-friendly.
Meta descriptions are the short blurbs that appear under your link in search results. Although they don’t directly impact rankings, a well-written meta description can improve click-through rates. Keep it under 160 characters and include your primary keyword.
Also, don't be surprised if a different description for your page shows up on the search engines from what you intended. The algorithm will make it's own decisions.
Example Meta Description: "Learn to write SEO-friendly blog posts with our guide—ideal for small businesses aiming to improve search visibility and grow online."
Your content is written—great! Now it’s time to focus on on-page SEO tactics to enhance its search engine performance.
Internal links help connect your blog posts to other relevant content on your site, improving navigation and spreading SEO value. For example, if you’ve written other posts on a similar topic (shameless plug for our other blog posts) link them within your blog to keep readers engaged and boost your SEO.
Always add alt text to your images. This helps with accessibility and allows search engines to “see” what the image is about. Include relevant keywords in your alt text where appropriate. Be sure you are simply explaining what it is in the image, imagine you cant see the image but want to understand what it is. Here’s an example of good alt-text:
Example Alt Text: A black cat and a white cat outside lounging in their own chairs beside each other on a sunny day.
With Google’s mobile-first indexing, it’s crucial that your site is mobile-friendly. Ensure your blog layout is responsive and your content loads quickly on mobile devices to keep both users and search engines happy.
For small businesses, local SEO is a powerful way to attract customers in your area. By targeting location-specific keywords and optimizing your content, you can improve your chances of appearing in local search results.
Use Local Keywords: Incorporate geo-targeted keywords naturally throughout your content to capture local search traffic.
Example: "Our SEO services in Troy, Ohio, are designed to help small businesses improve their local search rankings."
Google Business Profile: Ensure your Google My Business profile is complete and up-to-date. This will help you appear in local searches and Google Maps, making it easier for local customers to find you.
Need help updating this? Download our Local SEO guide
After your blog goes live, the work isn’t over. Measuring and optimizing its performance is crucial to ensuring long-term SEO success.
Use tools like Google Analytics and Google Search Console to keep tabs on how your blog is performing. Monitor metrics like keyword rankings, organic traffic, and bounce rates, and use that data to make adjustments as needed.
SEO is an ongoing process. Regularly updating your content with fresh keywords and new insights keeps it relevant. Search engines reward updated content, and your readers will appreciate it too.
SEO-friendly content is the backbone of any successful online marketing strategy. From keyword research to writing engaging content and optimizing for search engines, each step is critical in driving traffic and growing your business. Whether you're targeting a global audience or focusing locally on Troy, Ohio, consistent SEO efforts will pay off.