Grow a SaaS Startup
One of the most exciting and immersive video collaboration tools out there—Katmai—approached us with a challenge. They wanted to leverage the power of Hubspot to grow their startup SaaS product.
Startup SaaS
- Disrupting a competitive market in digital spaces.
- Leveraging a robust CRM and CMS out-the-gate to better build for the future.
- Build a user base by offering the tool free for everyone.
Stand out
- Demonstrate the tool quickly and spark joy.
- Don't just look like every other SaaS website out there.
- Showcase the 3D spaces without loading the app.
Integrate with other tools
- Use Hubspot, but don't abandon other technology that already has processes and flows built.
- Migrate from other tools to Hubspot.
What we did.
Katmai continues to be a strong partner with us, and we enjoy using the tool. The project is ongoing, but here is what we did to start.
Built a Hubspot Website
- We are a certified developer for Hubspot, so we took the approach of making the transition from Webflow to Hubspot easily.
- Create smart content that changes the website based on user interaction.
- Enabled automation to handle some process flows in the website.
- Custom-coded modules to meet specific needs.
Email Template Coding
- We built custom-coded templates based on designs provided by their design team. We respect and admire designers and their work, and pride ourselves in matching their vision to a well-coded base.
- Automation and personalization fuel the email marketing campaigns to work best with a large database of leads.
SEO
- Startups notoriously have little content to start, so we built the website to focus on the primary keywords that needed to show up on the top of results.
- Enabled a custom-coded blog listing and blog post template in Hubspot.
The Client's Thoughts
Great partner
Jason, he's the man. Whenever I have a need, he is very responsive and able to get it done. Even with tight deadlines or seemingly difficult requests, he's always on it.
