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Media Placement

Branding

Web Design

Event Coordination

Search Engine Optimization

Vendor Selection

One Building, Many Stories

The Sunshade Building is home to artists, makers, and small businesses. The tenants needed a unified digital presence that honored the building’s history while highlighting what makes it so vibrant today.

Branding That Reflects the Space

  • We developed a modern visual identity with a nod to the building’s industrial roots.
  • Clean layouts, historical touches, and flexible content sections help tell the story of a building that’s as dynamic as the people in it.

Build A Community Platform

  • The site features a central calendar for events, vendor spotlights, tenant listings, and blog content.
  • It serves both as a promotional tool and an information hub, especially for community events like Sunshade Summer Fest.
Brianna in Sunshade

What we did.

Here are the highlights from this website build and ongoing services project.

Custom Website Build

  • Designed a mobile-optimized, SEO-ready website to serve as the building’s digital home base.
  • Prioritized visibility of events and tenants with a clean layout, event calendar, and structured navigation built for local search.

Brand Identity

  • Created a refreshed logo and cohesive visual identity inspired by the building’s history and artistic community.
  • Developed event-specific branding for Summer Fest to unify posters, digital materials, and on-site signage.

Event Coordination

  • Coordinated vendor and tenant logistics to streamline the day-of experience.
  • Delivered a full set of promotional assets including brochures, a detailed blog post, and a press release to generate buzz and drive foot traffic.
Outdoor Summer Fest Sign

The Client's Thoughts

An amazing job

If you didn't make it out to the Sunshade Summer fest event, you missed a good one! Brianna and Jason from Unparallel did an amazing job of organizing and managing the event. There was a good mix of artist, crafters and others sharing there wares and knowledge of their art/craft. I talked to a few that sold something for the first time and were so giddy to find a person who loved it as much as they did! Hope more events are in the works!

Amy Artistic Earth Pottery

A lot to offer

The Sunshade Building in Troy has alot to offer! Upstairs studios include everything from cooking classes, photography studios, local artists, gorgeous pottery, and even a historical clothes designer. Downstairs is Hayner Distilling co. Its also the building that houses the warehouse studio, a local event venue perfect for parties, micro weddings, or photo shoots.

Chelsey Lit Intentions

So much fun

I had so much fun at the event. People were very friendly. The handmade products and art was of high quality.

Barbara iHeart Medium

Looking forward to next event

Sunshade Summer Fest was a blast! There was a great variety of different artists and creatives, food options, and marketing for the event was done well. I’m looking forward to attending future events at the Troy Sunshade Building.

Layna Lovewell Coffee Co.